Senior Communications and Marketing Officer

About Coram

Coram is committed to improving the lives of the UK’s most vulnerable children and young people.

We support children and young people from birth to independence, creating a change that lasts a lifetime.

Coram is the UK’s oldest children’s charity founded by Thomas Coram in London helping vulnerable children and young people since 1739. Today, the Coram group helps more than one million children, young people, families and professionals every year by providing access to the skills and opportunities they need to thrive.

About CoramBAAF

CoramBAAF is the UK's leading membership organisation for professionals dedicated to improving outcomes for children and young people in care. Our corporate members in England, Wales, Scotland and Northern Ireland represent 94% of all local authorities as well as regional adoption agencies, health and social care trusts, independent fostering providers and voluntary adoption agencies, and cover 88% of all children and family social workers.

Our 650+ individual and associate members - comprising lawyers, health professionals, educational institutions, therapeutic and family support services, and more - reflect the multidisciplinary nature of our work. Together, our members make up the largest network of organisations and individuals involved with children in their journey through the care system.

About the role

The Senior Communications and Marketing Officer works across the varied functions and services of CoramBAAF including policy and practice, membership, publications, and training and events. The postholder will be involved in developing, delivering and monitoring communications tools and channels, building networks, and increasing engagement with CoramBAAF members, the children’s services sector and the wider general public.

This role will suit an enthusiastic and experienced communications and marketing professional with a passion for engaging audiences across multiple channels and experience of planning and delivering marketing activity and collateral, brand development, corporate publications, audio-visual content, targeted campaigns and digital media.

The Senior Communications and Marketing Officer is responsible for devising and delivering a programme of regular membership and customer communications using a range of tools and platforms to achieve this and to monitor effectiveness. They will plan and implement the production of high-quality marketing materials, communication tools and content (written, audio and visual) that raise awareness, drive engagement and generate take up of CoramBAAF’s member benefits and services. The postholder will maintain and develop brand assets to ensure all communications remain effective and consistent.

The role is ideal for someone who wants to build on their existing knowledge, skills and experience in a small, friendly and busy organisation. 

Main duties:

• Devise and deliver a programme of regular membership and customer communications using a range of tools and platforms to achieve this and to monitor effectiveness.
• Plan and implement the production of high-quality marketing materials and communication tools that drive engagement and generate take up of our all our services.
• Maintain and develop brand assets to ensure our communications remain effective and consistent.
• Develop and deliver online marketing projects – including content creation (written, audio and visual) – that target specific audiences that drive engagement and increase website traffic.
• Explore opportunities to transform hard copy resources and products, event presentations and training materials into digital media and other marketing assets to maximize our output and engage with our members.
• Support and monitor digital engagement through multiple channels (including LinkedIn, X and Facebook), and compile reports on digital performance.
• Provide day-to-day website support ensuring that content is rich, relevant, up-to-date and accessible.
• Support events and awareness days, such as CoramBAAF’s annual members’ day.
• Represent CoramBAAF on the Coram Communications Group and Social Media Managers Group.
• Any other tasks appropriate to the post.
• To recognise and challenge all forms of discrimination and prejudice in the workplace.
• To treat everyone with respect, dignity and fairness and to acknowledge and celebrate diversity.
• To maintain an awareness of your own and others’ health and safety and comply with Coram Group Health and Safety policy and procedures.
• To maintain confidentiality of information; it will be necessary to comply with all requirements related to the Data Protection Act/ General Data Protection Regulations (GDPR).

To apply for this role and to see further details including person specification please visit the Coram Careers page by following the employer's website link below.

Coram is an equal opportunities employer and we believe a diverse workforce enables us to improve the services to the children and families we help. We are genuinely committed to encouraging candidates from all sections of the community we seek to support. This includes those from global majority ethnic backgrounds, those that identify as LGBQT+, those with disabilities, those with lived experience of care, those with neuro-diversity, and those from other groups who are underrepresented at Coram.

If applicants feel comfortable, we would encourage them to draw on lived experience as well as professional experience in their personal statement as part of their application.

We are committed to the safeguarding of children and where appropriate will require the successful applicant to undertake a check from the Disclosure and Barring Service.

Registered Charity No. 312278.